On April 1, 2022, Major League Baseball announced its teams would be permitted to wear advertisements on their in-game uniforms starting with Opening Day in 2023. As of July 31, 2024, twenty-two (73%) of the thirty MLB teams have advertisements on their uniforms.
These ad patches can only be worn on jersey sleeves. They are limited to one patch per jersey and a maximum of 4″ x 4″ in size. Teams can only have one consistent ad patch per season, and their patch must have the same overall design across all of the team’s uniforms. All patch designs will be reviewed and approved by both the league and the player’s union. Patches advertising alcohol, gambling, or media brands will not be permitted.
Active MLB Jersey Ads by Team
| TEAM | PATCH | FIRST WORN |
|---|---|---|
| Arizona Diamondbacks | Avnet | March 30, 2023 |
| Atlanta Braves | Quikrete | May 19, 2023 |
| Baltimore Orioles | T. Rowe Price | June 11, 2024 |
| Boston Red Sox | Mass Mutual | March 30, 2023 |
| Chicago Cubs | NONE | N/A |
| Chicago White Sox | NONE | N/A |
| Cincinnati Reds | Kroger | March 30, 2023 |
| Cleveland Guardians | Marathon | July 21, 2023 |
| Colorado Rockies | NONE | N/A |
| Detroit Tigers | Meijer | May 25, 2023 |
| Houston Astros | Oxy | March 30, 2023 |
| Kansas City Royals | QuikTrip | March 28, 2024 |
| Los Angeles Angels | Foundation Building Materials | March 30, 2023 |
| Los Angeles Dodgers | Guggenheim | March 20, 2024 |
| Miami Marlins | ADT | March 30, 2023 |
| Milwaukee Brewers | Northwestern Mutual | September 15, 2023 |
| Minnesota Twins | NONE | N/A |
| New York Mets | New York-Presbyterian | v1: April 10, 2023 v2: April 26, 2023 |
| New York Yankees | Starr Insurance | July 21, 2023 |
| Oakland Athletics | NONE | N/A |
| Philadelphia Phillies | Independence Blue Cross | July 31, 2024 |
| Pittsburgh Pirates | Sheetz | June 21, 2024 |
| San Diego Padres | Motorola | March 30, 2023 |
| San Francisco Giants | Chevrolet | March 28, 2024 |
| Seattle Mariners | NONE | N/A |
| St. Louis Cardinals | Stifel | May 2, 2023 |
| Tampa Bay Rays | NONE | N/A |
| Texas Rangers | Energy Transfer | March 28, 2023 |
| Toronto Blue Jays | TD Bank | July 14, 2023 |
| Washington Nationals | NONE | N/A |
The first MLB team to announce a deal to wear an ad on their uniform was the San Diego Padres, who made their partnership with Motorola official on April 19, 2022, two weeks after MLB permitted uniform advertising. The first team to actually wear an advertisement as part of this new system was the Boston Red Sox, who had an earlier start time on Opening Day 2023 and, therefore, were able to get their MassMutual patch out on the field first. The first on-uniform ad worn during an MLB game was by both the Chicago Cubs and New York Mets, who wore ads on their jerseys during their Opening Series in Japan on March 29-30, 2000.
The New York Mets changed the design of their original ad patch after only two weeks following complaints about its appearance from fans and the media. The San Francisco Giants swapped their jersey ad from Cruise to Chevrolet following the 2023 season after the Cruise company suspended operations in late 2023.
Ads which are no longer active
| TEAM | PATCH | FIRST WORN | LAST WORN |
|---|---|---|---|
| San Francisco Giants | Cruise | August 3, 2023 | October 1, 2023 |
My intention is to update this list as new deals are announced.
