Posted by Aurash Mahbod – General Manager, Games on Google Play
We’re on a mission to make Google Play the best destination for gaming, and your amazing games are what make it possible. That’s why we’re investing in tools that empower you to achieve more by increasing user engagement, accelerating your business growth, and maximizing your reach.
Today, we shared more details about those investments at the Google for Games Developer Summit. Check out the Keynote session on demand, or keep reading for key product updates from the summit.
We know that identity, progress, and achievements are important to gamers. With Play Games Services (PGS), gamers can switch between devices and jump back into gameplay instantly, on any device connected with PGS1. Based on your feedback, we’ve made it easier for you to integrate PGS and provide more relevant experiences for your users:
To start creating these engaging experiences within your game, integrate PGS today — and stay tuned for more capabilities coming soon.
We’ve also been working to tailor our store experience to better engage users who’ve already installed your game. Starting today, we’re rolling out enhancements to store listings to more prominently display your game updates, new content, and promotions directly within Play3. Your store listing page will source relevant content to keep your audience engaged with your game, including your latest YouTube videos, AI-generated FAQs, and more.
These improvements are currently limited to English language users and to select titles that are part of the early access program. If you’re interested in testing the enhanced store listing for your game and helping shape this feature with your feedback, you can express interest here.
We’re also expanding our most popular programs to help you accelerate your business growth.
Finally, to help you reach more users with your games, we’re making it easier to scale and grow your multi-platform games across mobile, tablets, Chromebooks, and Windows PCs5.
For more news from the Google for Games Developer Summit, check out g.co/gamedevsummit. You can also connect with us at GDC in San Francisco. We’ll be hosting a full day of sessions on March 19 and a week of hands-on product experience at the Moscone Center, West Hall, Level 2 Lobby from March 18 to March 22.
As always, thank you for partnering with us to bring amazing games to players everywhere.
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1Subject to game availability and PC compatibility.
2This feature requires PGS SDK V2 integration. Developers can save sign-in information to PGS for users, but only retrieve this once the user has set up a profile.
3Feature availability limited to English language users and select titles that are part of the early access program.
4Google internal data. New buyer refers to users who made a purchase during this pilot experiment after making no purchase for the past 50 days.
5Windows is a trademark of the Microsoft group of companies.
6Google internal data.
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