Chipotle and Spirit Halloween bring costume memes to life

The joke started two years ago. The internet was doing its thing—taking a somewhat funny joke and running it hard into the ground. In this case, it was fake Spirit Halloween costume bags. Chipotle’s social media manager hopped on the wave with a fake “Chipotle Fork” bodysuit. Last year, the chain struck again, showing off a made-up Chipotle napkin costume.

Now, both are becoming reality—as well as additional costumes resembling a water cup, burrito (sorry… Boorito) wrapper, and to-go bag.

You’re going to need some self confidence to wear them, though. All of the costumes are form-hugging spandex bodysuits.

The costumes will go on sale Friday, Sept. 6 and retail for $40 each. Your best bet to get one is online at Spirit Halloween’s website, though they will be available at brick-and-mortar stores in Chicago, Denver, Egg Harbor Township, N.J., Los Angeles, and New York.

Chipotle has willed memes into reality before. Two years ago, the company rolled out a limited-edition lemonade-scented soy candle that looked like a Chipotle water cup, poking fun at customers who sneak more than water from the restaurant’s beverage stations.

It’s hardly alone. Burt’s Bees and Hidden Valley Ranch put out a set of lip balms that taste like ranch dressing and chicken wings earlier this year. That sold out in a day. And The Boring Company famously sold a flamethrower, which seemed to start as a throwaway line to help the company sell hats.