Today, MicroStrategy announced it purchased an additional 15,400 bitcoin for approximately $1.5 billion. This brings its total holdings to over 400,000 BTC, almost 2% of the entire bitcoin supply.
In the month of November, bitcoin rose almost 40% while MicroStrategy bought over $12 billion in bitcoin. In total, MicroStrategy now owns over $38 billion in bitcoin.
Other companies are now starting to copy the Microstrategy play book and run their strategy of accumulating bitcoin as a strategic reserve asset. Saylor even presented to Microsoft’s CEO and board of directors on why they should adopt a bitcoin standard. Microsoft is the third largest company in the world by market cap, and is voting on whether or not they should add bitcoin to their balance sheet. Insane!
Publicly traded bitcoin miner MARA is also copying MicroStrategy’s playbook and announced today that they’re raising up to $805 million in debt to buy more bitcoin.
Do you get it yet?
This is not going to stop any time soon. We have officially entered a new era of bitcoin accumulation that is being led by these large corporations. Saylor, MicroStrategy, and other companies are going to scoop up every available coin they can get their hands on. And if they’re as convicted as MicroStrategy is — they’re not selling. That’s not even to mention the other big players now (BlackRock, Fidelity, ARK, etc) buying up coins for their ETFs. The amount of demand for bitcoin today is surreal.
I think that everyone (this message is mainly for the newer Bitcoiners) should follow suit in adopting their own personal strategic bitcoin reserve for themselves and their families. I’m not saying or advising anyone to take on debt to buy bitcoin, but rather adopt it as your primary savings account and sit back and take in all the benefits of holding bitcoin — especially in regards to holding your own private keys.
The plan is simple: buy bitcoin, secure it safely, and hold it for the long term. If you sell, you will be selling directly into the hands of MicroStrategy and every other company running this playbook.
This article is a Take. Opinions expressed are entirely the author’s and do not necessarily reflect those of BTC Inc or Bitcoin Magazine.
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