Engage users on Google TV with excellent TV apps

Posted by Shobana Radhakrishnan – Senior Director of Engineering, Google TV, and Paul Lammertsma – Developer Relations Engineer, Android

Over the past year, Google TV and Android TV achieved over 270 million monthly active devices, establishing one of the largest smart TV OS footprints. Building on this momentum, we are excited to share new platform features and developer tools designed to help you increase app engagement with our expanding user base.

Google TV with Gemini capabilities

Earlier this year, we announced that we’ll bring Gemini capabilities to Google TV, so users can speak more naturally and conversationally to find what to watch and get answers to complex questions.

After each movie or show search, our new voice assistant will suggest relevant content from your apps, significantly increasing the discoverability of your content.

Plus, users can easily ask questions about topics they’re curious about and receive insightful answers with supporting videos.

We’re so excited to bring this helpful and delightful experience to users this fall.

Video Discovery API

Today, we’ve also opened partner enrollment for our Video Discovery API.

Video Discovery optimizes Resumption, Entitlements, and Recommendations across all Google TV form factors to enhance the end-user experience and boost app engagement.

• Resumption: Partners can now easily display a user’s paused video within the ‘Continue Watching’ row from the home screen. This row is a prime location that drives 60% of all user interactions on Google TV.
• Entitlements: Video Discovery streamlines entitlement management, which matches app content to user eligibility. Users appreciate this because they can enjoy personalized recommendations without needing to manually update all their subscription details. This allows partners to connect with users across multiple discovery points on Google TV.
• Recommendations: Video Discovery even highlights personalized content recommendations based on content that users watched inside apps.

Partners can begin incorporating the Video Discovery API today, starting with resumption and entitlement integrations. Check out g.co/tv/vda to learn more.

Jetpack Compose for TV

Last year, we launched Compose for TV 1.0 beta, which lets you build beautiful, adaptive UIs across Android, including Android TV OS.

Now, Compose for TV 1.0 is stable, and expands on the core and Material Compose libraries. We’ve even seen how the latest release of Compose significantly improves app startup within our internal benchmarking mobile sample, with roughly a 20% improvement compared with the March 2024 release. Because Compose for TV builds upon these libraries, apps built with Compose for TV should also see better app startup times.

New to building with Compose, and not sure where to start? Our updated Jetcaster audio streaming app sample demonstrates how to use Compose across form factors. It includes a dedicated module for playing podcasts on TV by combining separate view models with shared business logic.

Focus Management Codelab

We understand that focus management can be challenging at times. That’s why we’ve published a codelab that reviews how to set initial focus, prepare for unexpected focus traversal, and efficiently restore focus.

Memory Optimization Guide

We’ve released a comprehensive guide on memory optimization, including memory targets for low RAM devices as well. Combined with Android Studio’s powerful memory profiler, this helps you understand when your app exceeds those limits and why.

In-App Ratings and Reviews

Moreover, app ratings and reviews are essential for developers, offering quantitative and qualitative feedback on user experiences. Now, we’re extending the In-App Ratings and Reviews API to TV to allow developers to prompt users for ratings and reviews directly from Google TV. Check out our recent blog post detailing how to easily integrate the In-App Ratings and Reviews API.

Android 16 for TV

We’re excited to announce the upcoming release of Android 16 for TV. Developers can begin using the latest Emulator today. With Android 16, TV developers can access several great features:

• Platform support for the Eclipsa Audio codec enables creators to use the IAMF spatial audio format. For ExoPlayer support that includes previous platform versions, see ExoPlayer’s IAMF decoder module.
• There are various improvements to media playback speed, consistency and efficiency, as well as HDMI-CEC reliability and performance optimizations for 64-bit kernels.
• Additional APIs and user experiences from Android 16 are also available. We invite you to explore the complete list from the Android 16 for TV release notes.

What’s next

We’re incredibly excited to see how these announcements will optimize your development journey, and look forward to seeing the fantastic apps you’ll launch on the platform!

Explore this announcement and all Google I/O 2025 updates on io.google starting May 22.