Meet the people coding a more sustainable world

Posted by Robbie McLachlan, Developer Marketing

How do you tackle the planet’s biggest sustainability and environmental challenges? For 10 new founders we’re spotlighting in #WeArePlay, it starts with coding. Their apps and games are helping to build a healthier planet by developing career paths for aspiring environmentalists, preserving indigenous knowledge, and turning nature education into an adventure for all.

Here are a few of our favourites:

Ariane, Flávia, Andréia, and Mayla’s game BoRa turns a simple park visit into an immersive, gamified adventure.

Ariane, Flávia, Andréia, and Mayla, co-founders of Fubá Educação AmbientalSão Carlos, Brazil

Passionate about nature, co-founders Mayla, Flávia, Andréia, and Ariane met while researching environmental education. They wanted to foster more meaningful connections between people and Brazil’s national parks. Their app, BoRa – Iguaçu National Park, transforms a visit into an immersive experience using interactive storytelling, gamified trails, and accessibility features like sign language, helping everyone connect more deeply with the natural world.

Louis and Justin’s app, CyberTracker, turns the ancient knowledge of indigenous trackers into vital scientific data for modern conservation.

Louis, co-founder of CyberTracker ConservationCape Town, South Africa

Louis knew that animal tracking was a science, but the expert knowledge of many indigenous trackers couldn’t be recorded because they were unable to read or write. He partnered with Justin to create CyberTracker to solve this. Their app uses a simple icon-based interface, enabling non-literate trackers to record vital biodiversity data. This innovation preserves invaluable knowledge and supports conservation efforts worldwide.

Bharati and Saurabh’s app, Earth5R, turns a passion for the planet into real-world experience and careers in the green economy.

Bharati and Saurabh, co-founders of Earth5R Environmental ServicesMumbai, India

After a life-changing cycling trip around the world, Saurabh was inspired by sustainable practices he saw in different communities. He and his wife, Bharati, brought those lessons home to Mumbai and launched Earth5R. Their app provides environmental education and career development, connecting people to internships and hands-on projects. By providing the skills and experience needed for the green economy, they’re building the next generation of environmental leaders.

Discover more #WeArePlay stories from founders across the globe.