Nothing sells 100,000 CMF Phone 1 units in three hours

Nothing unveiled the CMF Phone 1 this past Monday, and the phone went on sale earlier today. The company is now happily reporting that it managed to sell over 100,000 units in the first three hours of availability.

For context, the Nothing Phone (2a), which launched back in March, needed 24 hours to reach the same sales figure, so one could say that the CMF Phone 1 is selling eight times faster.

To celebrate the occasion, Nothing co-founder Akis Evangelidis said:

Following the incredible success of Phone (2a) in March, CMF Phone 1 is a breath of fresh air in a stagnating value segment that has seen more of the same in recent years and has often been neglected. Leveraging Nothing’s innovation and strength in design, CMF Phone 1 brings something unique, fun, and functional, while still delivering a great user experience. Sales are never the end goal but the result of making great products loved by users – and we couldn’t be more grateful for the market reception and achieving this record-breaking result on the first day of sales. We thank the Nothing community, partners, and investors for all the support thus far and look forward to keeping on making tech fun again!

The CMF Phone 1 arrives on the market with a unique pairing of barebones features with a high degree of customizability – you can swap out the back cover, and also attach things like a lanyard. That is, so far. In the future, the sky’s probably going to be the limit, as Nothing recently released documentation allowing anyone to 3D print their own back cover.

Nothing CMF Phone 1

If you’re interested in the CMF Phone 1, don’t miss our in-depth written review of it. If you don’t have that much time, why not take a look at our concise video review instead?

It aims to give you all of the important points in just a few minutes, so you’ll have a good idea of what to expect from this device should you decide to go ahead and purchase it.