HMD announces the Barbie phone

Following months of teasers, HMD finally announced its Barbie-themed flip phone. The device is more or less a gamified Nokia 2660 Flip but features several software tweaks as well as a big styling makeover.

As you’d expect from a collaboration pink plays a big theme. The phone comes with a pink removable 1,450 mAh battery, a pink USB-C cable, a color-matched polishing cloth and a few more accessories. These include two replaceable back covers, a beaded phone strap, attachable phone charms, and Barbie stickers.

HMD Barbie Phone features a 2.8-inch main screen and a 1.77-inch cover screen. It’s equipped with a Unisoc T107 chipset with 64MB RAM and 128MB storage which is expandable up to 32GB via the microSD card slot. It packs a single VGA (0.3MP) camera, Bluetooth 5 connectivity, a headphone jack, and a USB-C port for charging and data transfer.

The software side is covered by the S30+ operating system in most markets though the US version will run on KaiOS instead. HMD extended the customization to the phone’s UI with custom Barbie icons, wallpapers and ringtones. The Barbie phone also gets a digital wellbeing tip, a Barbie Meditation app, and self-care reminders.

HMD Barbie Phone is priced at $129/€129/£99 and it’s on sale today in most of the world, while the US version is coming in October.